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HUDAURA.com med zvezdami
Jet Set, Sanja Grohar in Alenka GodecHUDAURA.com MED ZVEZDAMI
Kot eden iz med modnih dodatkov, so tudi ure postale pomemben del outfita in ne samo prikazovalec časa. V tokratnih novicah Vam predstavljamo znamko Jet Set s sloganom " For some people the sun never goes down" ter naše zvezde, katere smo povzeli kar iz pretekle štvilke revije Story (št.: 36):
Še nekaj izpeljank:
Tehnične specifikacije:
- Ø 47,5 mm
- Datum pri št. 3
- Karbonska številčnica
- S kronografom ali brez
- Miyotin kvarčni mehanizem
- Jekleno ohišje s privitm dnom
- IP platirano ohišje z srebrno, zlato ali bakreno luneto
- Usnjeni pas
- Krona na navoj
- Mineralno steklo
- Vodotesnost 5ATM (50m)
- Garancija 2 leti
- Cena od 155 - 239 eur
Vabimo Vas tudi v našo "Galerijo slavnih" na Facebook-u, tukaj, kjer si lahko ogledate še več zvezd svetovnega formata.
OBAKU EuropaStar februar 2008
Intervju z oblikovalcem Lau Liengård Ruge
1.Your watches are designed with one concept only: simplicity. How do you simplify a piece of machinery that most strive to complicate?
Many watches today are designed with a lot of sophisticated details and functions in order to attract the consumer. We agree there is a great demand for such designs.
Danish designers already have long traditions for simple, clean - minimalistic designs - and one of the most extreme and famous products in clean minimalistic design is the Danish Radio and TV manufacturer Bang and Olufsen (B&O) witch in its nature also tend to strive to simplify rather than complicate. In my opinion, B&O has succeeded very well in achieving an extremely minimalistic design appearance with high functionality despite the complexity of the product.
If you look at the overall design appearance of the OBAKU HARMONY collection, you will also experience a simple, beautiful design with focus on the essential rules of balance and harmony into every small detail and not least a very high degree of functionality - i.e. always easy and simple to read the time.
To create a simple, clean minimalistic design is a task which does not leave any room for mistakes. Because of the simplicity in the design, any, even minor imbalance in the design and proportions will be revealed immediately as there is not a lot of other disturbing details which can cover such mistakes.
With our introduction of the OBAKU HARMONY range of watches, we hope to add to the long history of simple, functional and beautiful design traditions just within the world of wrist watches.
2.Please describe the Zen philosophy and Nordic traditions that your watch designs are hinged upon.
As our company is based both in Asia and Scandinavia, we tried to find similarities from the two parts of world, in terms of simplicity and concentrating on the essential in what we are doing.
It was soon obvious for us, that there is a great link between some of the philosophies in the two cultures despite the great distance. The Nordic minimalistic design traditions are founded in a rational way of solving problems in which both functions and aesthetics often are inspired by nature. The Scandinavian design products and architecture are frequently saturated with senses like the endless beaches, the beautiful fields and the tranquillity found in Scandinavian wilderness which is among the largest areas of untouched nature in the world.
Take, for example, one of the most famed buildings in the world, the Opera house in Sydney designed by the Danish architect Jørn Utzon. His design was strongly inspired by shells he found on the beach. Another example is the cone lamp (better known as the Artichoke) by Poul Henningsen which copies nature resulting in not only a beatyful object but also in good lighting quality.
In Asia, the Zen philosophy is a more spiritual philosophy which emphases on the beauty of a simple life style which helps us to concentrate our thoughts on the essential and most important values in our lives. This way of perceiving life is clearly exemplified in Japanese craftsmanship and design where the form is bared down to the absolute essentials.
The two philosophies goes very well hand in hand - and we try to express our appreciation of these traditions, by designing beautiful, clean and simple designs with focus on the essential. The similarities between the almost ascetic way of considering design or craftsmanship are one of the cores in the design philosophy of OBAKU HARMONY.
3.What brought you and Christian together? Do you design separately or do you collaborate on each watch? What are your unique differences when it comes to design? Christian has been working in our company for more than 9 years and has many years of experience within the design of watches. For many years, Christian was designing for several famous brands produced by Comtech Watches Co. Ltd. including Skagen and Lacoste, but his name has not been promoted as designer of these brands which wanted to promote their brands only. Two years ago Comtech Watches Co. Ltd. wanted to promote there own unique designer brand, based on the many years of experience gained by producing for others. Hence we started the design development and production of OBAKU HARMONY which were launched for the first time at the Basel fair in 2007 with great success.
Christian is today working as senior designer at the Company’s headquarter in Hong Kong with his main focus on the watch design. I, (Lau Liengård Ruge), have been working in the company for the past 3 ½ years, and today I’m the senior designer of OBAKU HARMONY watches here in Denmark. My main focus have been to design the brand identity in all it’s aspects, in terms of graphic- and product design.
We design the watches separately but we comment each others designs and we choose in unison which watches to go further with.
I (Lau Liengård Ruge) have slightly other, maybe more analytic approach to the design process. I will normally try to collect a picture of what we have done overall so far, what need to be added in order to give the collection new life within the frame of our minimalistic OBAKU design language.
After making the rough sketches in hand of the overall watch design I switch to the 3D application where I dive into the small details such as the indexes, the hands, the crown, the dial and the curve of case etc. For me, this process is very important and satisfying and this is one of the aspects that makes me confident that I have chosen the right scale of designing that is the small scale of watches. The precision in curves and details is difficult to match in the real world (read production) where the product often becomes a compromise in order to get the product on the marked. That’s part of the game in this price range and therefore I accept it.
I love the process of developing and creating new designs, new constructions and new details - within the frame of the minimalistic philosophy.
4. What is the vision for your company? Do you hope to change people’s views on the art of simplicity?
The vision for the company, is that OBAKU HARMONY will be known as the best designer concept of wristwatches within the world of minimalistic watch designs.
We are convinced that the consumer will learn to appreciate the values of simple design and this will inspire the consumers to be more aware of the essential values in life.
For many years, we have seen that products are getting more and more sophisticated and complicated as well as the whole “Bling Bling” trend have been huge. We are all striving for more and more, we are running around being busy and tend to forget the real basic values in life.
We have a humble trust, that we, with our clean design will remind the consumers to think about the beauty in a simpler life style.
Our slogan in all our advertising is "Forget about time - let the moment rule". Maybe a strange add for a watch ? but life is short - let us use the time we have in the best possible way.
5. Please describe how you create the concept of an Obaku watch.
We try to create designs which are totally new and yet evergreen. We understand that the trend of watches is changing all the time and many brands are trying to follow such trends. When it comes to OBAKU HARMONY watches, we hope that a great part of our best selling watches will be evergreens, as they in design concept and expression rise above the time and trends we are facing here and now. We are looking more for the basic design values which like a good painting only will be better and better the longer you look at this.
When this is said, I need to admit, that we for some models and especially when we decide the size of the cases, are looking a little into the world and the trend here and now.
At our latest collection, just released at the Basel 2008 fair, we tend to show watches in slightly larger diameter than our first collection, as we see the trend are moving more in this direction.
Lau Liengård Ruge
Senior designer
Levi’s®
Levi’s® Dodal ure, k svoji kolekciji modnih dodatkov New from the original
Levi’s® Dodal ure, k svoji kolekciji modnih dodatkov
Bruselj, 1 Oktober, 2007 - Prva kolekcija ur Levi's® se prvič javno predstavi v prodajalnah širom Evrope. Od začetka leta 2008 je na voljo tudi pri nas.
Kolekcijo sestavlja več kot 60 aktualnih in stilskih ur za fante in dekleta. Zvestoba Levi's®-ovim koreninam je njihovo edinstveno oblikovanje, robustno in okarakterizirano s čistimi linijami.
Levi's®-ove oblikovalske značilnosti – zakovice, dvojni šivi in gumbi so prisotni skozi celotno kolekcijo in prispevajo k značilnemu mladostniškemu videzu. Temu primeren je tudi cenovni razred, od 79 eurov do 199 eurov.
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